enabling practitioners verify and profile themselves, to discover opportunity, connect with industry, up skill, and consult with peers.
Platform is closed beta. Users: 64500+ Doctors, 18000+ nurses signed up Retention: 87% over a 6 month cohort MAU: 24300+ (Jan 2021) projected RPU/month for Y21: $4 Open launch: February 20th, 2021
HCP - Healthcare Practitioners (Doctors and Nurses) Markets: India, South East Asia, MEA
Problem or Opportunity
Healthcare practitioners currently depend on local closed networks for opportunity discovery, industry interactions etc. Organisations find it difficult to verify, authenticate and track HCP records, and migration for practitioners is filled with barriers. Technology adoption for doctors has been slow, and the primary problem at the root of all this is information asymmetry.
Solution (product or service)
MedPiper provides a platform where practitioners profile and verify themselves, and get access to opportunities, skill education, CME/CDE programs, industry associations as well as peer consultations.
H1Insights, M3 Corp (Japan), Verifiable
Advantages or differentiators
Asia, particularly India as large investments in healthcare bottlenecked by lack of practitioner data access. India also has about 8% of the world's healthcare practitioners, and Indian practitioners migrate more often and practice globally. By making inroads in India, we already see active traction in over 6 countries. By focussing purely on career pathways and network, and reducing social interactions; we've been able to engage over 24 mins daily, with intent driven interactions (on notifications) happening in under 2 minutes.
User Subscriptions, Access fee (api based) for industry, learning module revenue
Cost: Monthly total expense: $10500 (Jan 2021)
Business Model: Freemium on a Network Platform, 80% of signups currently via organic channels Users: 64500+ Doctors, 18000+ nurses signed up Retention: 87% over a 6 month cohort MAU: 24300+ (Jan 2021)
Money will be spent on
60% : Scaling technology - tools and manpower 20% : growth (awareness) events & marcomm 20% : field sales to drive engagement with associations and stakeholders