Photo - CustomFit.ai
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CustomFit.ai

Hyper-personalizing the website to each visitor

India, Karnataka
Market: Internet and IT, Artificial Intelligence
Stage of the project: Operating business

Date of last change: 27.07.2020
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Idea

CustomFit.ai Hyper-Personalization platform built from ground up for B2B websites.

It converts the website traffic to quality leads by dynamically changing website content and CTAs as per visitor characteristics such as company size, industry, source, the current product they are using, etc., and also based on their past journeys, behaviors, and interests.

It helps you to understand what your visitors want and need, when they need it and how you can help them find what they are looking for.

No code changes are needed. Built for the business teams.

Current Status

Our revenue started in April 2020, with one paid customer of $400/month.

Traction/stage:
Early revenue with a strong pipeline 

Current pilots/pipeline has the potential to provide ~ $150K ARR in the next 6 months

Gross Margin: 75%

Annual Contract values (ACV)/client  : $5K-15K 

Monthly burn rate: $5K

Expected to reach a $150-200K ARR in the next 12 months

Problem or Opportunity

The problem being solved - Sales & marketing professionals fail to get quality leads from the traffic landing on their websites. Existing solutions can only drive traffic to websites but fail to capture the prospective customers’ journey once they land on the website.

Solution (product or service)

Product / Idea - CustomFit.ai provides a no-code platform that not only captures the user journey on B2B websites but also allows marketing & sales professionals to hyper-personalize the user experience. 

It converts the website traffic to quality leads by dynamically changing website content and CTAs as per visitor characteristics such as company size, industry, source, the current product they are using, etc. , and also based on their past behaviors and interests. 

It helps businesses to understand what their users want and need, when they need it and how businesses can help them find exactly what they are looking for.

The no-code platform empowers the business teams and dramatically reduces the time taken to roll out newer and hyper-personalized experiences for their customers.

USP:

Unlike one static website for all visitors, business teams can use CustomFit.ai to dynamically produce a unique experience for every user/segment. This hyper-personalization keeps the users better engaged with the business’ website and for a longer duration. This significantly improves the chances of leads converting.

CustomFit.ai with a no-code and DIY approach puts the control back in the hands of the business teams and improves the efficiency of dev teams. Marketers/Business teams need not approach the tech/dev teams for tweaks/experiments/optimization of the webpages. This is a win-win for both business and developer teams and applicable in small and large organizations.

CustomFit.ai is agnostic to the client’s front end and back end tech stack. Hence, it integrates seamlessly and the integration takes only minutes. 

CustomFit.ai’s ability to map user journeys and events provides valuable insights to marketers to plan and design their marketing campaigns and website optimization strategies. 

In B2B Saas - Account-based marketing(ABM) teams that use CustomFit.ai observed that they benefitted not only from the improvement in lead conversion but also from the value-addition through upselling and cross-selling strategies after conversion.

Competitors

Mutiny (Website: https://mutinyhq.com)
Type of competition: Direct

UseProof(Website: https://useproof.com)
Type of competition: Direct

Advantages or differentiators


What do they do :
B2B Website Personalization

How are we different :
We stand differentiated by offering a complete cycle of personalization(including understanding user journey on your websites) where it will remove the guesswork by making you understand Why-Whom-When to personalize.

While our competitors provide the personalization based on ‘Who the visitor is (persona)?’, with CustomFit.ai one can personalize not just based on visitor’s persona, but also based on the visitor's previous journeys, interests & behaviors.

Finance

Annual Contract values (ACV)/client  : $5K-15K 

Monthly burn rate: $5K

Expected to reach a $150-200K ARR in the next 12 months

Business model

Sales Direct & Channel Partner (Digital Marketing
Agencies)

Money will be spent on

Product Development, Marketing & Sales

Team or Management

Won the competition and other awards

Winners of Unicorn Battle, India Chapter

Winners of South Asia division of 3551 Optics Valley Global Entrepreneurship Competition

Winners of All India Startup Award Elevate-X (outran 300+ startups across India)

Winners of All India Startup award SMC, IIT-K.

Backed by Kalaari Capital as EIR

Backed by Google under GCS

Photos

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Photo 4 - Hyper-personalizing the website to each visitor
Photo 5 - Hyper-personalizing the website to each visitor

Product Video

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video