Photo - shopaolx.in :Tentative
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shopaolx.in :Tentative

1 review platform for all Walk-in fashion outlets

India, Karnataka
Market: Internet and IT, Mobile applications
Stage of the project: Idea or something is already done

Date of last change: 27.10.2019
Min investment
$  35.290
Show contacts
Total required
$ 70.500
Rating
equalizer из 1000
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Idea

Idea is to create online platforms where customers can see the nearby brands or non-brands Apparel, new arrivals, existing stock with pic and price and all necessary details about outlet at any time and review the place/quality/stock etc on the individual brand page.

Current Status

It's in an initial stage. We have project and execution steps ready with us.

Market

-The size of the Indian apparel market is INR 15,870 crore (USD 2.9 billion); the category is also growing at an impressive CAGR of 12% and is expected to reach INR 27,900 crore (USD 5.1 billion) by 2017.
- Users Age 15-40 years

Problem or Opportunity

Walk-in fashion Stores: Customers
Takes too much time for shopping since
Customers love to visit local bazaars but take too much time t find actual products. (Apparel, Bag, Wedding suits, shoes etc)
-No information about Brand Outlets and their outlet collection with pic & price.
-No user review & rating /recommendation platform.
- In-house, the promotion has very less reachability
Walk-in fashion Stores: vendors
- The online market dominates the entire apparel retail market. Earlier retailers waited and do great business during the festival or another season. The recent number says the online market drops 30% of market within 2 days of the Diwali festival.
-local bazaar/outlets don't have an online presence.
-The vendor needs to create multiple websites & active on social media. On the other hand, small fashion outlets don't have a website though.
- Brands or small outlets are accessible to run daily, weekly or monthly In-house promos and reach the mass audience.
- opening hours/nearby outlets/category/new arrivals/fast-moving
- Rating based pricing model for the outlets.
- Due to no or fewer data, not sure what steps to take to improve sales.




Solution (product or service)

customers:
- Provide information e.g operating hours/category/ parking facility/fashion consultant/ In-house promos/special events/collection with pic & price/review/pics/exact location/nearby outlets with the same product or price etc. so customer know where exactly to go before leaving the house.
-Can use filter option as per the product, price, brand, and location.
- Customers can do a comparison of the same product.
Vendors:
- Small fashion outlets can compete with known brands.
- No need to create a different website.
- They can promote their new arrivals or create an event for a particular time.
- Reachability to a mass audience.

Competitors

Online platforms
Yelp : USA

Advantages or differentiators

-It's an online platform for all walk-in brand stores where a customer will get all the outlet information, collections, new arrivals, sort and filter options as per the needs and still have a choice to go chosen brand and try out things in person.
- Save lot of time and effort for customers.
- Small outlet creates their online presence and competes with others with show off their service and product.
- Free for listing

Finance

Total Apparel search in google: 6350000 outlets
If takes 0.5% of the market: 15875 outlets
If takes INR 2000/- month for promotion: 31750000 INR approximately

Business model

Key partners

Fashion Apparel outlets
Shoes Outlets
Jewelries.
Key Activities
Partnership with fashion and retail shops.
Provide local shops and brands search device
Collect data on fashion collection, outlet and provide relevant information to users.
Sales & marketing
Key
Resources
Technology
Value propositions
For Guest
One stop platform for checking brands collections New arrivals/offers/details or special event or extra services.
Fashion blogger recognisation.
Nearby fashion brands.
Rating & review.

For Host
Bridging the gap between consumers and fashion outlets through efficient technology.
Rating based pricing model for the outlets.
Provide apparel and fashion tips, feedback from guests.
Create space for local shops compete with market.
Add promos and we’ll attract the customer.
Customer relationship
Online service build with mandatory rating mechanism.
Customer service support.
Special request for particular brand fashion.
Customer segments
Users who wish to go local brand, latest fashion, brand outlets nearby.
Deals & offers on brands.
Outlets who want their online presence to reach the target audience.
Customer wants shop and deliver to their house.
Database companies
Market research companies
Customer preferring home trials. (In future)
Cost Structure
Platform development and maintenance.
Sales & marketing.
Infrastructure cost.
Employee salaries.
Customer Acquisition cost.
Cost of capital
Legal and administrative cost.
Regulatory cost
Revenue streams
Advertising
The ads which are placed on their websites generate the majority of the revenue.
Ticket sales: Create an event and sell tickets
Consulting: with the huge database of the fashion market, users and their preferences, can also provide business consulting and data analytics service to their clients.
Affiliate income
Banner promotion.
Page visiting revenue model.
Brand Membership : Gold : centain offer and discount 365 days

Money will be spent on

For creating a website and mobile app.
For marketing & promotion.
for staff salaries & wages for 6 months at least.

Offer for investor

I would like to hear from an investor.

Team or Management

Risks

The only risk I can see is:
- This idea can copy immediately since it has lot of potentials.

Incubation/Acceleration programs accomplishment

Earlier, run a small restaurant called "Pastizza Restorante" for 6 months. (Permanently closed now)

Won the competition and other awards

Employee of the month in the Hilton & ITC hotel.
Table tennis & Chess in school time.

Photos

Photo 1 - shopaolx.in :Tentative
Photo 2 - shopaolx.in :Tentative
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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video