Photo - highway delite
51074

highway delite

discovery and transaction platform of highway services

India, Karnataka
Market: Transport, Tourism, sport
Stage of the project: Operating business

Date of last change: 24.01.2021
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Idea

highway delite is digitally connected highway wayside amenities platform to enable tourists and travellers to discover facilities and transact with verified highway services and amenities across 1.3 lakh NHs KMs.

Current Status

- Covered more than 60,000 KMs with 1 lakh plus verified and detailed data points
- POC with 3 OEMs
- Revenues from FASTAG , GPS and Restaurant pitstops (GMV of 1 Crore plus in last 12 months)

Problem or Opportunity

Issues for Highway Travelers: Lack of verified data for Discovery and in detail facilities for highway restaurants and other services, No digital ordering, Low presence of digital payments, No personalized suggestions

Issues for Highway Merchants: Lack of digital knowledge and reach, dependence on single revenue channel, Unable to offer personalized services, Loss of revenue opportunity by not getting target customer segments

Opportunity- 1.3 lakh NH KMs with more than 1 million merchants

Solution (product or service)

The platform enables commuters to have real time location based verified highway services information including facilities and photos of more than 12 categories including verified Restaurants, Dhabas, Washroom, Fuel pumps, Hotels, Mechanic, ATMs, Pharma, Hospitals, Emergency Numbers, Tourist places, Accident Zones, Handicrafts and Handloom and Souvenir Stores. We cover more than 100 facilities list across the above categories including separate women washroom, disabled access, disabled washrooms, first aid kit, digital payments, and others.

Our solution offering is in the form of Mobile App, Web Based and API Based.

Competitors

- google maps and zomato

Advantages or differentiators

Our Unique Features:
- Verified Information platform for highway amenities covering all services
- First platform to plot accident zones on highways- to help in reduce accidents
- First platform to introduce digital payments on highways through mobile App for food ordering on highways
- First Platform to show photos of washroom for highway restaurants and petrol Pump
- First platform to add washroom feedback and rating through IOT devices

Money will be spent on

Technology (40%), Operations (40%) and Marketing (20%)

Team or Management

Incubation/Acceleration programs accomplishment

- Supported by NASSCOM 10K, Mobile 10x, and NSRCEL0IIMB

Won the competition and other awards

- Winner of National Startup Award
- Grant funding by BPCL, Karnataka Tourism Department, and NSRCEL-IIMB
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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video