According to IMARC report dated April'20, Food delivery market size in India reached about US$2.9 Billion in 2019. Growing at a CAGR of 27%, it is projected to reach US$12.7 Billion by 2025. While the pandemic has been a challenge for most of the businesses, it has certainly brought changes that will lead to exponential growth of Food Delivery market in next 3-5 years. Hence, it is expected to breach the projections by a large margin.
Parathas & Pakodas are both staples dishes of Indian food and almost everyone eats Parathas & Pakodas in some form across India. Hence, the market opportunity for these products in huge because of the wider appeal of these dishes. Our confidence in the opportunity is boosted by the success of Wow! Momo which has created a business valued at 860 Crore (as per their last round of fundraise) with another street food "Momos". However, Momo's are not even staple diet across the nation. It is only popular in some pockets of the country. This validates, that when a business of such size can be created with Momos then the potential with Parathas and Pakodas should be much larger. We are confident that the market for our products is so big that there is perhaps space for multiple players.
Also, we conducted some R&D where the potential of the product is phenomenal. Online Food industry as a whole is expected to become a $8 billion market by 2022, growing at a CAGR of almost 30%.
Good thing about Parathas and Pakodas is that it is eaten by people of all regions, ethnicity, religion, gender and age. Even a 5 year old happily takes parathas in his school tiffin and a 80 year old happily eats it for breakfast. Parathas are eaten for breakfast, lunch, dinner and as late night meals. Pakodas are eaten as a snack during tea time and also people love with their drinks in the evening. Pakodas are a great party finger food, whether a corporate party or a casual get-to-gather of friends. We get large party orders for Pakodas fr om corporate houses. Veg Pakodas go well with Chai. Also our Pakodas are known as Fusion Pakodas which are like the finger food eaten in bars and lounges. Our Pakodas specially our Non Vegetarian varieties like Chicken and Amritsari fish Pakodas are very popular with liquor and other drinks too. We supply to senior citizen groups too. We have varieties like Chocolate Paratha and Chocolate Pakoda which is very popular among children. Current Customer profile includes based on real data:
=People living in PGs without kitchen facility
= Families wh ere both husband and wife are working
=Get-to-gather bulk orders
=Everyday Tiffin service as we have more than 100 varieties of parathas
The unique Menu consists of some curries too and meals which fill the gap for all TA.
Our packaging is high in quality, environment friendly, made with biodegradable materials and designed specifically to deliver an experience along with the food. All Parathas are delivered in an eco-friendly box which opens like a flight tray where every food item and condiment sits in a pocket specially designed for it. There are 5 pockets, 1 for curd, 1 for makhni gravy, 1 for a branded butter chiplet,1 for a pickle chiplet and 1 pocket with butter paper for the paratha. We also send a hygiene kit along with the order which has an infographic:
1. Sanitizer (use me before eating)
2. Dry tissue (use me while eating)
3. Cutlery (use me for eating) and
4. Wet tissue (use me after eating)
This delivers a seamless and hassle-free experience to our target customer.
This has also led to a great customer perception and faith in the brand building confidence in the mind of the consumer. We are rated EXCELLENT in hygiene by external auditors too. This has led to serving customers (TA) who look to order hygienic food made with premium ingredients along with an experience in the presentation of food as well.
If we check the pie chart of our sales data, there is no hour which is a lean hour. Means we serve from 8.00 am till 2.00 am at night and sales is very nicely distributed throughout the day.
Breakfast 15 %
Late afternoon 5 %
Evening 5 %
Late Night 20%
Hence, there are no geographical boundaries, sex limitation, age band for our Target Audience.