Women face diverse skin challenges due to their modern lifestyle and health. You’nique is a personalized beauty product that addresses their primary skin condition.
Instead of using multiple products to tackle such issues, they can now use a single product that gives them the control to re-formulate it to suit their lifestyle skin.
We have successfully developed the finished product that is an innovative multi-use personalised beauty product. We have tried out the product with some users and we have received repeat orders from them.
Link for details: http://bit.ly/Youniquefeedback
We will be going after the premium skincare and haircare market in India. Together, they constitute around $500m in India. This market is growing rapidly.
We will be targeting urban woman residing in Metro, Tier-1 and Tier-2 cities and who continuously invests in skincare and overall beauty.
Problem or Opportunity
While running our previous beauty business, we started understanding how women's skincare is continuously changing and how women hoard lot of products to support this change.
Women's skincare changes daily with their lifestyle, climate and hormones. TO tackle this, they are currently hoarding 9 to 20 products in their shelf.
Solution (product or service)
Our product is a first-of-its-kind innovative product in the world that allows you to use the product according to your lifestyle skin - changes that are dependent on your lifestyle. Instead of investing a lot of time, effort and money, you can buy our single product that will provide your skin nutrition the right way.
The competitors are premium skincare brands in India. Its a fragmented market and there is no clear market leader.
Advantages or differentiators
Simple - Empowers the user to engage and use the product according to her lifestyle
Convenient - Replaces at least 7 expensive products in her shelf saving over Rs. 5,000 per month
Innovative – India’s first personalized off-the shelf beauty product that leverages “Synergistic Stratum”1 technology - treating her conditions while keeping ingredients fresh
We plan to launch as a D2C brand initially. Offline, we wish to grow with Salons.
Money will be spent on
Money will be spent on starting up operations, working capital and marketing.