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Motion

Breeze

India, Gujarat
Market: Transport
Stage of the project: Prototype or product is ready

Date of last change: 30.03.2020
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Idea

Our main aim is to align nature & technology with customer benefit to create signature of electric motorcycle- with a new adaptive segment and more range and get 3 motorcycles in one price.

Current Status

Prototype in place and have generated 100 Expression of interest to buy our product and exhibited at various exhibitions and also generated media attention as well.
Won best tech award at makerfest Vadodara 2020, won best exhibitor at Vadodara Startup Festival and best pitch and start-up at GTU Innovation council demo day.

Market

Market share

70 lacs Units Electric two wheelers 22 billion dollars Industry
Scooters & Motorcycles
(World Wide)
Total Addressable Market


35 lacs Units by 2024
India Electric scooters & Motorcycles
Serviceable Addressable Market


1.75 LacsUnits
Motion Breeze Electric Motorcycles
Market Share

Problem or Opportunity

Faced by user:
○ No Adaptation to the user. i.e. no versatility.
○ Feedback.
○ Performance
○ Utility.
○ Discomforting (back bone and muscle problems)
○ High operating cost (spending Rs.400 per week on petrol sums up to Rs.19,200 a year +
maintenance 2 times a year . Total Rs.20,000 on average)
○ The products available are insufficient to meet the wider horizon that electric
vehicles offer; One cannot drive the same motorcycle in streets and for long
distances and for sport.
“Overall User experience reduced.”
Health Issues due to Pollution is a major issue e.g. Delhi.

Solution (product or service)

A motorcycle with the following features can solve the problems.
(Traits of Nature and Technology combined)
○ Versatility / Adaptation : Intelligent Adaptive segment (Proprietary feature) We
solve it by changing the posture of the rider as well as performance of the vehicle.
And moreover provide a feedback for better riding experience.
○ Feedback : Vehicle describes it own health and guides you to the best experience.
○ Performance : Electric induction motor specially designed for the purpose can provide
high power to weight ratio and higher efficiency (70-90%).
○ Utility : space to travel with goods.
○ Operating cost : ( considering a full charge of Rs.140 and with a range of +250km one
will spend about Rs.7200, adding maintenance the total per year = Rs.8000)
○ Range : 100, 250, 400 km variants
○ Accessories : Boost, Headset and Solar boost
○ Since less number of parts (5 major and few minor), production becomes efficient.

Competitors

Startups Emflux Ultraviolet Revolt Ather Tork Okinawa and Oxra
Big players not yet with any motorcycle Bajaj Tvs Honda yamaha Hero Royal enfield

Advantages or differentiators

We are introducing new segment not introduced by any of our competitors and also its a proprietary feature we can create monopoly and also our team given hours of research and development to get the concept ready, we even as a small team of 5 in less than a year and also with limited resources got the concept ready shortest time than any of the start ups or company took to get in the market and we are ready to develop our final launch ready product, With respect to our experiences and skills we can get a clear vision that with all the resources in place and expanding our team we can succeed in the market.

Finance

We aim to sell 1 lac units in 5 years and per unit price will be 2.5 lac rupees and intended revenue can be generated is 4375 cr rupees in 5 years.

Business model

Business model

1.75 Lacs Units Share of Market

Rs.2.50 k per Unit Price
(3 different models)

Rs.4375 Cr Revenue
(2024)

Money will be spent on

We need 1 Cr rupees to commercialization of our venture successfully.
Funds will be used for making pilots, marketing and launch.

Offer for investor

We are willing to give 6.8% equity with Pre investment valuation of 15 cr for our seed round.

Team or Management

Risks

Cell technology only majorily available from China and importing is banned for now due to corona virus, it's a captial intensive industry and need more capital to make a big impact.

Incubation/Acceleration programs accomplishment

SSIP (Student Startup & Innovation Policy) Grant- Rs.140,000
SSIP (IPR support) Grant availed- Rs.25,000
SOIC (student open innovation challenge) recently Granted - Rs.200,000

Won the competition and other awards

Maker fest 2020 - Best tech platinum Award - Rs.18,000 cash prize ,
Best pitch and start-up award on GTU Innovation council demo day 2020,
Won best exhibitor at Vadodara Startup Festival

Bootstrapped- Rs.70,000
Industry, Institution or Agency partners & Support
• Speed force – Spare & Parts, equipment's & services, experience centers, charging station & service networks.
• Zetrica Motors- smart electronics & embedded -solutions
• Revolt- BLDC Motor,
• Kelly- Motor Controllers,
• JoY-ebike- Infrastructure Testing & Battery pack assembling.

Invention/Patent

We have filed the Patent for the below title: Patent Published (201921025133)

Photos

Photo 1 - Breeze

Product Video

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video