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To help people control Sugar for a Better health

India, Karnataka
Market: Food industry
Stage of the project: Operating business

Date of last change: 03/03/2019
Min investment
$  20.000
Total required
$ 70.000
Rating
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Idea

To provide natural and personalized foods that won’t raise sugar level developed with innovative food technology.

Current Status

CURRENTLY GENERATING REVENUE From Bangalore city Rs6.0M(18-19)
• Revenue- 16-17: Rs. 2.6M, 17-18: Rs. 4.0M
•Operational Market :Bangalore
•Customer Retention: 80%
• Profits: Gross 23%


1. FSSAI Approved manufacturing facility.
2.Team of 15 Players (Combined Experience 79 years)
3.Launched 5 SKU's
4.Filed a patent


Market

425 Million Global diabetic population/70 Million Indians
8.5B$ Diabetic food Market growing at 5-6% CAGR

Indian Food Market (sugar/ wheat / Rice )
1.RS.700CR SUGAR SUBSTITUTE
2.RS.950CR Wheat Flour
3.RS.1.0LCR RICE MARKET IN SOUTH INDIA

Problem or Opportunity

Problem : 1 in 11 adult is diabetic .
2.Every day Food effects sugar level .

solutions not addressed :

1.Artificial ingredients and chemicals present in foods have side effects on long usage
2.people have different glucose response to foods as they are not personalized.
3. Food labeling is confusing for individuals, they don’t know which food is
safer or better for them

Solution (product or service)

To provide natural and personalized foods that won’t raise sugar level developed with innovative food technology.

Product :
LowKal Stevia is a safe sugar substitute with no side effects of chemicals, made from Rebaudioside-A, which is the sweetest and safest part of Stevia leaf.
LowKal Stevia is available in Tablets, Granules, Sachets & innovative Stirrer.
LowKal ensures sweetness of Sugar without any Side effects, or Spike of Sugar in Blood and most importantly No Bitter aftertaste.

Competitors

• Competitors in Diabetic Foods space in India: Kellogg’s, Coca Cola Company, PepsiCo Inc., Nestle, Cadbury, Tata chemicals ,Zydus wellness, Mankind Pharma , etc.

• Competitors in Natural Sweetener space in India: Cargill, Kerry Group, Stevia First Corporation, Hermes Sweeteners Ltd, and Tate and Lyle Plc, Sugar free.

Advantages or differentiators

1.LEAN ENTERPRISE HORIZONTAL ORGANIZATION STRUCTURE
2. OMANI CHANNEL MODEL DISTRIBUTION
3. PRODUCT DESIGN FOOD COATING TECHNOLOGY

Finance

• To scale the operations to Pan India covering 30 cities.
Sales Projections:
• 10 Cities: 2019-2020: Rs.12 M
• + 5 Cities: 2020-2021: Rs. 20 M
• +15 Cities:2021-2022: Rs. 30 M

Business model

3 Channels of Business

I. DIRECT CHANNEL
TELE SALES
E-COMMERCE
EVENTS

II.HORECA CHANNEL
HOSPITALS
HOTELS
CAFETERIA/CANTEEN
FACILITY MANAGEMENT

III.RETAIL CHANNEL
MEDICAL
AYURVEDA
ORGANIC

Money will be spent on

Manufacturing
Marketing & Awareness
Branding Agency
New product development
Digital transformation

Offer for investor

10% Equity
Expected Returns 3X
Probability in 5 Years

Risks

.COMPETITOR BRAND HAS 95% MARKET SHARE
• REVENUE AT RS. 630 CR IN ARTIFICIAL SWEETENER SEGMENT
• REACH 830 TOWNS
• PRESENCE ACROSS OVER 4 LAC OUTLETS

Product Video

Website address

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video
Website address