fitness industry in india is developing at very speed like never before. due to heavy import duty on imported products ,they becoming unaffordable to most of the people. people here are looking for brand which can provide them good quality with affordabale price tag. Right now there is only few indian brands who are operating, but they are not able to satisfy in terms of pricing. we have launched our products this month nd we getting good response. now we just need a investement to promote our brand . We can easily cover indian market within one year with a good advertisement plan.
we have launced our brand one month before nd right now we are working on social media nd ecommerce. we have already sold 28 units in one month. right now we need a investement to promote our product , so that it can reach to maximum number of people.
food supplement market in india is developing at a tremendous speed. people with a age group 18 to 40 are our potential cusotmers. but people above 40 also have starting using these products to stay fit nd look younger. nd with most number of young people demand is increasing very rapidly.
india dietary supplements market is growing at a significantly high rate and the market size stood at around USD1-2 billion in 2015. Increasing purchasing power of customers, especially in tier I & II cities of India, has been a major driving factor for the market. Increasing awareness among consumers about preventive healthcare has also increased the consumer focus towards these products. Furthermore, growth in the organised retail and E-commerce has also improved the visibility and availability of these products in the market thereby, increasing the overall awareness of these products.
Problem or Opportunity
problem here in india is that imported food supplements are unaffordable here due to the heavy import duty on it. nd people are looking for indian brands which can supply good food supplements at affordable price. food supplement industry in india is in growing stage this time. thier is only few indian companies working. we have design our product in such a way that it compete with foreign brand but the pricing are very affordable.
Solution (product or service)
we have launched two products right now.whey protein nd mass gainer nd the pricing are very affordable . right now we are getting it manufacture in different factory. we are planning to setup our own factory, then we can reduce the pricing significantly. our plan is to supply good quality food supplements at very affordable price in india. people will not pay heavy import duty if we were able to supply them product here with good price tag.
imported food supplements nd some indian food supplement brands.
Advantages or differentiators
advantage over imported products is this , that they are very expensive or nearly doubled price when compare with indian brands.
present indian brands doesnt work on their packing nd advertisment thats why they are not able to gain people trust. we have design our product in such a way that it can compete with any foreign brands.
recentally imported products are sold here at a 80$ to 150$ . we have launched our product at a price tag of 59$ nd planning to reduce the pricing to 50$ , when sale increases. we can easily cross 20million usd or more turnover within 5 years if we approach with good advertisment and marketing schemes.
our business model is to establish good quality nd affordable food supplement brand for indian customers.
Money will be spent on
we need around 200000 usd . with this money we will setup our small ware house nd office space .we need to employ designer, web developer nd some more staff. will launch some more products nd will invest in adverstisement.
Offer for investor
we can give 10% share in our company for this investement.
there are very few reason for this. main is the quality. if we have to compete with imported brand then we have supply superior quality. we can fail if we were not able to advertise our product in right way. we need to create motivational video and advertisment which none of the indian brands are doing.